To boost your visibility and stand out from the competition, it is essential to communicate about your activities and your products on the internet. So what can a blog do for you in addition to your website?
An effective blog is a valuable ally for the success of your website. However, if your site does not appear well on the search engines, consider publishing!
It is used for periodic or even daily publication of articles. They follow one another from the most recent to the oldest (reverse chronological order).
The principle of the blog quickly met with success thanks to:
its ease of handling,
its innovative character for the time (web 2.0).
It allows instant or scheduled publications (made possible thanks to WordPress CMS in particular).
A blog also offers:
great editorial freedom,
real-time interaction with Internet users,
and the ability to post a comment on a ticket.
Today, it is possible to put together texts and multimedia content (image, sound, video) and simply answer Internet users' questions and comments.
What is the difference between a blog and a website?
The blog is like a website, where only the publication of articles is possible and organized chronologically, with the most recent article at the top of the first page.
Initially reserved for bloggers, companies use it to communicate by attractively relating company news. In addition, this mode of communication allows the Internet user to react to articles and give his opinion via comments.
The website is organized by theme and by page. Therefore, there is more freedom in creation because there is no organizational constraint.
The creation of a website requires a first major reflection on the organization and structure, taking into account the following:
ease,
and the fluidity of navigation for the visitor.
The blog can also be an integral part of the website. What is the point?
The advantages of the blog for referencing your website
The blog plays an important role in the development and SEO of your website. As a result, you communicate more responsively and directly with customers.
For example, a service provider can publish an article to advise its customers, and the customers themselves can react online.
Thanks to the blog, you boost the natural referencing of your website by working on your content strategy! As such, regularly post high-value-added content in your blog to increase the:
your visibility,
The number of visitors to your site,
The number of prospects attracted by the quality of your content and your expertise.
How to improve your SEO with a blog?
To improve your ranking with Cheap SEO Packages with a blog, you have to follow a few basic principles.
1 | Publish quality articles related to your activity
If your articles are interesting and high quality, you will get spontaneous inbound links to your blog. This contribution of natural links will positively impact the natural referencing of your blog and your site. Provided, of course, to define a relevant editorial line. This will also have the effect of increasing the notoriety of your domain.
For example: If you're a landscaper, you can blog about gardening tips and tell stories unique to you. This adds an emotional side to your article.
2 | Create relevant links to strategic pages of your website
If backlinks are very important in natural referencing, the organization of the internal mesh of your site is the continuity of your incoming links. A poor internal mesh will not make it possible to distribute the links' contribution from the outside. A good internal link should give link juice to the most important pages of your site and improve your conversion rate if you have an e-commerce site.
The objective of a blog in an SEO strategy is to position yourself on interesting keywords for you and to guide the Internet user where you want them. Unlike backlinks, the internal mesh has the enormous advantage of being completely controlled.
3 | Leverage long-tail keywords
The long tail concept refers to keywords that attract a few visitors to a website. These keywords are cumulative and can represent a significant part of the traffic of a website as a whole.
A well-constructed article with quality content and keywords belonging to the long tail will make you more visible on Google on expressions with a high conversion rate.
To conclude,
Integrating a blog into your website is a real added value for your customers, prospects, and you! In addition, quality content can boost the natural referencing of your website.
The beneficial effects of a blog (as for a website) are measured over time and require a dose of perseverance.
Only shadows on the board, writing asks:
an investment of time,
writing skills,
and patience!
If you are short on time and resources, contact an SEO consultant!
Working on natural referencing is a marathon and not a speed race. However, suppose you are diligent and regularly feed your blog with quality and optimized content. In that case, you will see the benefits of the natural referencing of your site in the following months.